Our objective is to help you maximize your website’s profitability. We have packages for small businesses as well as medium and large SEO companies that require long-term or contract content - writing services.
WRITING CONTENT FOR THE USER AND THE SEARCH
ENGINES
Writing copy is an important part of our
work for our clients because is serves a
dual purpose. Of course, when your potential
customers click on your site, they expect to
find high quality text that meets their
needs. Consequently, we write to fulfill
their expectations. We also are concerned
with your rankings in the search engines and
write from a point of view of search engine
optimization so that your website will have
a prominent place based upon your keywords.
As you are aware, this is a delicate balance
to achieve.
WRITING FOR THE SEARCH ENGINES
In order to achieve the high ranking we
desire for our clients, we must be sure that
there are an appropriate number of keywords
in the website text. A common practice had
been – until a short time ago – to stuff
hidden keywords into web pages. This method
of SEO was used to fool the search engines
into believing that the web pages were
actually associated with those words.
However, search engines have now become
aware of this inappropriate technique and
ignore overloading of keywords in their
rankings. We have researched and are aware
of the proper placement of keywords for our
clients to help them rank above their
competitors.
INCLUSION OF KEYWORDS
The positioning of keywords on your web
pages is an important consideration.
Keywords should of course be contained in
the title, headings and in the overall
content. Keyword density that is too low
implies that your page may not be as
relevant as another yet keyword density that
is too high may be considered spam by some
of the search engines and will be penalized
in their ranking. However, the search
engines do expect that keywords should be
weighted higher in the page rather than
lower.
WHAT CAN WE WRITE FOR
YOU?
Our objective is to
help you maximize your website’s
profitability - and our fees are specifically
geared to affordability for small
businesses.
Let's discuss your needs! Send
us an
email
for a free quote to help you polish
and perfect your website.
